About Us


Your Facebook & Instagram Ads Strategist

Need help with your ads? You've come to the right place! We're here for you, every step of the way.

Smart Social was founded in early 2019 by Helen Zheng, Facebook Ads Strategist and Facebook Blueprint Certified Media Planner, after graduating from the award-winning Digital Mums training programme on strategic social media marketing.


Helen has been specifically trained in the finer details of Facebook Ads through one of the UK's most renowned Facebook marketers. She has helped clients grow from 5-figure to 6-figure primarily using Facebook Ads, achieving up to five times their previous business revenue! Facebook Ads fits her Finance background perfectly being a CMA qualified accountant and financial analyst.


Smart Social helps brands grow their social media presence, generate leads & increase revenue with strategically crafted high-performing ad campaigns. Get in touch today to see how we can help your business!