About Us

Your Facebook & Instagram Ads Strategist

Need help with your ads? You've come to the right place! We're here for you, every step of the way.

Smart Social was founded in early 2019 by Helen Zheng, Facebook Ads Strategist and Facebook Blueprint Certified Media Planner, after graduating from the award-winning Digital Mums training programme on strategic social media marketing.


Helen has been specifically trained in the finer details of Facebook Ads through one of the UK's most renowned Facebook marketers. The data side of Facebook Ads fits her Finance background perfectly being a CMA qualified accountant and financial analyst.


Smart Social helps businesses, big and small, achieve better ad results through strategically crafted Facebook Ads. Helen's social media background enables her to approach clients' ad campaigns more holistically, which has been an asset as we have seen exponential growth.

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