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Smart Social
Empowering growth via Ads
Our Google Ads Services
Maybe you’re new to Google Ads or you have existing campaigns running that you’re not happy with the performance of.
Maybe you are already advertising on Facebook and Instagram, but now want to achieve even greater return by combining the powers of both giants - Facebook and Google.
You’d like to drive more traffic to your website, more phone calls and more sales and/or leads.
Wherever you are on your journey, we’d like to help you improve your campaign’s performance, reduce wasted spend and maximise the returns on your Ad spend.
We can help you get set up if you have never run Ads before, getting the required tracking in place so that we can accurately track the performance of your Ads.
We will provide you with a reporting link that allows you to look at reports whenever you need them. However, we do advise that you expect to run your campaigns for a minimum of 3 – 6 months before you make a judgement on whether or not they are working for you. Ads can perform differently at different times of the year. By allowing time and budget we can see how that affects your ad performance.
Recommended
Monthly Ad Budget
Minimum of £400 per month to start. Paid directly to Google.
A larger ad spend, however, will allow for more data to analyse more quickly which can lead to faster results. This will also be governed to a degree by how competitive your sector is and how many campaigns you wish to run.
Initially, you may decide that this is not necessary and indeed many small advertisers don’t use it.
However, as your Ad spend increases we would advise that you also look to invest in an anti-click fraud provider for Google Ads, such as Click Guardian. This can help you eliminate wasted ad spend from people intentionally abusing your ads by clicking on them with no intent to buy.
Should you choose to do this you will pay for this directly with the supplier of your choice. The cost, dependant on the level of protection you choose, is approximately £30-40 per month.
Click Fraud Protection
Our Services
Campaign Set Up
Much of the success of a campaign is governed by the initial set up of the campaign. We will do the initial research, campaign and ad set up for you. At this point you can decide to take advantage of our management service or you can manage the ads from this point yourself.
You will get:
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45 min strategy call over Zoom
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Audit of any previous ad campaigns
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Audience research
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Keyword research
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Campaign set up
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Ad and Ad extensions set up
Investment starts from £400 per campaign.
Tracking Set Up
This may include for example, connecting Google Analytics, Google Merchant Centre or Setting Up Conversion Tracking and Google Tag Manager CAPI. We will assess and advise on what is best to have for you.
Investment starts from £150 per account.
Done For You Monthly Ads Management
Running Ads without in-depth knowledge can lead to very disappointing and expensive results. It’s so easy to accidentally waste money though poor optimisation and targeting. We will spend the time necessary to look at and optimise your Ads each week, often looking in daily especially as we launch your ads.
Investment starts from £400 per month.
The final quote may vary depending on the size and complexity of the campaigns and the services you select. Contracts run on a rolling basis which you can cancel with 31 days notice.